Ford Bold Moves
Ford Motor Company has, nowadays, been subjected to a fair amount of ridicule in the media. And the worst ridicule heaped on the company has been the blissful ignorance of the company in the media circles, because the media loves a winner (Toyota and Honda) and also loves a potential loser (GM).
There is no time for the media to look at a company that is trying to fight it out the long, hard way. Because, it takes a long time, and the media looks for news that happens by the minute. So, what does Ford do to get to the consumers? Well, create a Blog!!
Ford Bold Moves, according to the blog, is a weekly updated video documentary series that takes you inside Ford as it attempts one of the largest corporate turnarounds in history. As a PR professional, I must admit, it takes a lot of guts to do something like this.
The blog, in colours of white, black and red is a frank appraisal of problems being faced by Ford and, this is a very important "and", the steps being taken at Ford to solve them. And, they have captured it on camera and posted it as episodes on the blog. It has also got the latest news feeds and some other independent reports as well.
If there is any such thing as hope in the face of adversity, Ford would like to personify that emotion.
Will it work? We need to wait and watch. But one thing is certain, this is one of the most daring PR exercises we have seen in a long time.
There is no time for the media to look at a company that is trying to fight it out the long, hard way. Because, it takes a long time, and the media looks for news that happens by the minute. So, what does Ford do to get to the consumers? Well, create a Blog!!
Ford Bold Moves, according to the blog, is a weekly updated video documentary series that takes you inside Ford as it attempts one of the largest corporate turnarounds in history. As a PR professional, I must admit, it takes a lot of guts to do something like this.
The blog, in colours of white, black and red is a frank appraisal of problems being faced by Ford and, this is a very important "and", the steps being taken at Ford to solve them. And, they have captured it on camera and posted it as episodes on the blog. It has also got the latest news feeds and some other independent reports as well.
If there is any such thing as hope in the face of adversity, Ford would like to personify that emotion.
Will it work? We need to wait and watch. But one thing is certain, this is one of the most daring PR exercises we have seen in a long time.
posted by chakkare at
8:29 PM
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