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Wednesday, September 27, 2006

Lage Raho, Gandhigiri

Once in a blue moon, there occurs an incident that has a lasting impact on society. Today, I would like to dwell upon one of them - the effect of "Gandhigiri" from the Hindi film 'Lage Raho Munnabhai' (LRM).

LRM is the story of a lovable thug who is influenced by the Non-Violence Principles of Gandhi, in his fight against the villains.

The most interesting facet of the movie was the theme:
Using Gandhism (Gandhigiri, according to the hero) to win the battle against evil. And the best part is that, it does not give major sermons on Gandhism. Instead, the director has woven in anecdotes to prove his point. From a communication perspective, the movie has definitely achieved its purpose of telling the crowd - Gandhism is a workable solution to many of our problems.

The effect has also started to be seen:

In the city Lucknow, people protesting for the removal of a liquor shop distributed roses along with the pamphlets near the shop - the idea was to demonstrate the difference between the good (represented by the rose) and the bad (the liquor). Even the police, who came to disperse the demonstrators, and the district magistrate, overseeing the case, encouraged the form of protest. The liquor shop owner is planning to shift now.

In the city of Bangalore, a newspaper has asked for articles from its readers on how they used "Gandhigiri" to overcome unpleasant instances. The first of the series has appeared today, talking about a family that shamed people littering a railway compartment, by cleaning the compartment!

Will this movement sustain itself? Maybe, I certainly hope it will. It will definitely make the country a better place - because you punish the wrongdoer by loving him. No punishment is greater than the shame and the guilt!

1 Comments:

  • In the city of Bangalore, a newspaper has asked for articles from its readers on how they used "Gandhigiri" to overcome unpleasant instances.



    <a href="http://presswire.com/pr.php> Public Relations</a>

    By Blogger Stephan White, at 5:52 PM  

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